Promotional campaign featuring an in-store 3D poster with a holding slot for new releases & staff picks, promo cassette with exclusive CSD releases, postcard flyers, comic splash page and an in-store listening station. Hand illustrations were used to depict myself as the main character of a fun and whimsical story. An aged color palette and retro typography were used to convey the characteristics of an old dusty cassette tape.
• Time Frame: 6 Weeks
